Coca-Cola (KO), measured in bitcoin
One Coca-Cola share costs 108,382 sats today ($90.11). That's 87% more sats than a year ago, so over the past year the stock beat holding bitcoin. Since 2019, its shareholder return has been +12% a year in dollars, faster than the money supply grew (+6.6%), and −22% a year measured in bitcoin.
Next earnings: Tuesday, October 27 before the open.
What one share costs in bitcoin today ($90.11). One bitcoin is 100 million sats.
More sats per share than a year ago. Above zero means the stock beat simply holding bitcoin.
Cash the business produces per share, plus how fast that grows, since 2019. Beat new dollars (+6.6%/yr); trailed bitcoin (+1.8%/yr new supply).
What each $1 it spent buying back its own stock since 2019 is worth today, versus the same $1 in bitcoin bought at the same times. Bitcoin wins.
$13.4 billion of revenue in the quarter to Jul 3, 2026, at that quarter's average price: ₿187,302 of the 21 million that will ever exist.
Since mid-2022 it paid shareholders $6.0 billion more than its business generated; the gap came from paid out 117% of free cash flow.
How it compares: consumer staples
Sorted by the past year in bitcoin. Within the same window every stock is divided by the same bitcoin price, so the order matches dollars; what bitcoin adds is the line at zero: above it, the stock beat holding bitcoin.
| Company | Sats per share | Past year, ₿ | Vs 2019 avg, ₿ | Shareholder return, ₿ |
|---|---|---|---|---|
| Coca-Cola KO | 108,382 | +87% | −86% | −22%/yr |
| Philip Morris International PM | 239,700 | +73% | −81% | −24%/yr |
| Altria MO | 86,070 | +53% | −89% | −21%/yr |
| Walmart WMT | 135,047 | +53% | −76% | −29%/yr |
| Procter & Gamble PG | 184,072 | +44% | −89% | −26%/yr |
| Costco COST | 1,148,200 | +42% | −71% | −17%/yr |
| Mondelez International MDLZ | 73,970 | +39% | −91% | −27%/yr |
| PepsiCo PEP | 153,113 | +19% | −92% | −16%/yr |
Questions
- How many sats is one Coca-Cola share?
- 108,382 sats ($90.11) at the close on October 13, 2026, or 0.00108 bitcoin.
- Has Coca-Cola beaten bitcoin?
- Measured by share price, no: a share costs 86% fewer sats than its 2019 average (in dollars: +77%). Measured by the business (cash generated per share and its growth), −22% a year in bitcoin terms, behind bitcoin's supply growth.
- Did Coca-Cola's buybacks beat bitcoin?
- No. It spent $8.2 billion buying back its own stock since 2019. Each $1 is now worth $1.49 in shares; the same $1 in bitcoin, bought at the same times, would be worth $3.79. (Per dollar: at that size the buying itself would have moved bitcoin's price.)