Sats Ledger
Companies · Consumer staples

Procter & Gamble (PG), measured in bitcoin

One Procter & Gamble share costs 184,072 sats today ($153.04). That's 44% more sats than a year ago, so over the past year the stock beat holding bitcoin. Since 2019, its shareholder return has been +6.6% a year in dollars, slower than the money supply grew (+6.6%), and −26% a year measured in bitcoin.

Next earnings: Thursday, October 22 before the open.

Price in sats
184,072

What one share costs in bitcoin today ($153.04). One bitcoin is 100 million sats.

Past year, in bitcoin
+44% +3.8% in $

More sats per share than a year ago. Above zero means the stock beat simply holding bitcoin.

Shareholder return since COVID
+6.6%/yr −26%/yr in ₿

Cash the business produces per share, plus how fast that grows, since 2019. Trailed new dollars (+6.6%/yr); trailed bitcoin (+1.8%/yr new supply).

Buybacks vs bitcoin
$1.10 vs $4.05

What each $1 it spent buying back its own stock since 2019 is worth today, versus the same $1 in bitcoin bought at the same times. Bitcoin wins.

Quarterly revenue would buy
1.41% of all bitcoin

$21.2 billion of revenue in the quarter to Jun 30, 2026, at that quarter's average price: ₿296,000 of the 21 million that will ever exist.

Pays its own way?
No

Since mid-2022 it paid shareholders $2.8 billion more than its business generated; the gap came from paid out 105% of free cash flow.

Procter & Gamble share price since 2019, in dollars and in bitcoin, both indexed to 100
Both lines start at 100 (the 2019 average). The gap between them is what measuring in bitcoin changes.

How it compares: consumer staples

Sorted by the past year in bitcoin. Within the same window every stock is divided by the same bitcoin price, so the order matches dollars; what bitcoin adds is the line at zero: above it, the stock beat holding bitcoin.

CompanySats per sharePast year, ₿Vs 2019 avg, ₿Shareholder return, ₿
Coca-Cola KO108,382+87%−86%−22%/yr
Philip Morris International PM239,700+73%−81%−24%/yr
Altria MO86,070+53%−89%−21%/yr
Walmart WMT135,047+53%−76%−29%/yr
Procter & Gamble PG184,072+44%−89%−26%/yr
Costco COST1,148,200+42%−71%−17%/yr
Mondelez International MDLZ73,970+39%−91%−27%/yr
PepsiCo PEP153,113+19%−92%−16%/yr

Questions

How many sats is one Procter & Gamble share?
184,072 sats ($153.04) at the close on October 13, 2026, or 0.00184 bitcoin.
Has Procter & Gamble beaten bitcoin?
Measured by share price, no: a share costs 89% fewer sats than its 2019 average (in dollars: +38%). Measured by the business (cash generated per share and its growth), −26% a year in bitcoin terms, behind bitcoin's supply growth.
Did Procter & Gamble's buybacks beat bitcoin?
No. It spent $55.3 billion buying back its own stock since 2019. Each $1 is now worth $1.10 in shares; the same $1 in bitcoin, bought at the same times, would be worth $4.05. (Per dollar: at that size the buying itself would have moved bitcoin's price.)

Full history, charts and quarterly numbers for Procter & Gamble →