Booking (BKNG), measured in bitcoin
One Booking share costs 189,448 sats today ($157.51). That's 4.0% more sats than a year ago, even though the dollar price fell 25%: bitcoin fell further. Since 2019, its shareholder return has been +26% a year in dollars, faster than the money supply grew (+6.6%), and −11% a year measured in bitcoin.
Next earnings: Tuesday, November 3 after the close.
What one share costs in bitcoin today ($157.51). One bitcoin is 100 million sats.
More sats per share than a year ago. Above zero means the stock beat simply holding bitcoin.
Cash the business produces per share, plus how fast that grows, since 2019. Beat new dollars (+6.6%/yr); trailed bitcoin (+1.8%/yr new supply).
What each $1 it spent buying back its own stock since 2019 is worth today, versus the same $1 in bitcoin bought at the same times. Bitcoin wins.
$7.4 billion of revenue in the quarter to Jun 30, 2026, at that quarter's average price: ₿102,636 of the 21 million that will ever exist.
Since mid-2022 it paid shareholders $5.8 billion more than its business generated; the gap came from paid out 118% of free cash flow.
How it compares: consumer discretionary
Sorted by the past year in bitcoin. Within the same window every stock is divided by the same bitcoin price, so the order matches dollars; what bitcoin adds is the line at zero: above it, the stock beat holding bitcoin.
| Company | Sats per share | Past year, ₿ | Vs 2019 avg, ₿ | Shareholder return, ₿ |
|---|---|---|---|---|
| General Motors GM | 101,033 | +109% | −83% | +0.5%/yr |
| Amazon AMZN | 311,012 | +63% | −78% | – |
| Starbucks SBUX | 110,655 | +59% | −91% | −27%/yr |
| Tesla TSLA | 451,315 | +19% | +51% | −18%/yr |
| Lowe's LOW | 227,011 | +12% | −86% | −7.4%/yr |
| McDonald's MCD | 283,625 | +9.0% | −91% | −23%/yr |
| Home Depot HD | 353,518 | +7.5% | −89% | −20%/yr |
| Booking BKNG | 189,448 | +4.0% | −84% | −11%/yr |
Questions
- How many sats is one Booking share?
- 189,448 sats ($157.51) at the close on October 13, 2026, or 0.00189 bitcoin.
- Has Booking beaten bitcoin?
- Measured by share price, no: a share costs 84% fewer sats than its 2019 average (in dollars: +110%). Measured by the business (cash generated per share and its growth), −11% a year in bitcoin terms, behind bitcoin's supply growth.
- Did Booking's buybacks beat bitcoin?
- No. It spent $47.4 billion buying back its own stock since 2019. Each $1 is now worth $1.42 in shares; the same $1 in bitcoin, bought at the same times, would be worth $4.31. (Per dollar: at that size the buying itself would have moved bitcoin's price.)